Most of the clients during mid-week are mainly commercial guests covering an occupancy rate of 80 percent. To achieve 100 percent occupancy, Squire Group Hotel must change, along with the changing consumer needs and environment; for instance, they should offer different variety of dishes, to encompass the different customers from all regions. For the Squire Hotel Group, changing the way it serves its customers, especially, improving on speed during lunch hour is truly essential; this will assist in retaining the potential and already established customers Wallington, 2000. They are trying to force their employees to make it done as soon as they take the order. An extremely high occupancy rate in the regions of 100% at all times while keeping costs at the minimum coupled with a satisfied customer base will translate to high profitability for the hotel chain. Brief Description of Organisation Structure The Head Office of The Luxury Hotel Group houses the Chief.
In the Squire Hotel Groups, Harper explains that hotel managers usually concur on the monetary targets for their operations every year with the head office. For more information, please visit:. Research is available, but is it used to its fullest potential? The customers will be satisfied and will come back in numbers, greatly improving the occupancy rate. The model has turned out to be the basis for the majority of the winners of the regional and national European Excellence Awards Hendricks and Singhal, 1996. Squire hotel, Oxford, has a total number of 41 bedrooms and is located near the Magdalen College. Through the use of such techniques, as staff appraisal, staff meetings, staff surveys and self-assessment the Hotel managers can be able to evaluate and assess the degree of staff effectiveness.
The hotel business is not stable at all, and the top management constantly should tap the energy, ideas and skills of the whole team to survive in this competitive market. They set staff levels and wages within clear guidelines set by head office. Tahir is going to establish a political party, whether he wants change without elections, whether he mis-guiding the people. To fill up the 60% remaining capacity utilization of the Hotel Continental. The preparation of a strategic plan, which encompasses factors, such as current performance, past performance and competition levels, is also essential in debating the future direction of the organization Bateman and Zeithaml, 1990. Blake left the engagement prior to the completion of the change and has been called back because the system has been month balled a few. The amount of revenues has to be expanded while at the same time the costs have to be minimized.
Failure to attain their targets without proper justification may make these managers lose their job. Assessing, whether the model is being employed by other organizations offering services to customers and how these organizations have been effective in terms of performance enhancement, will offer an insight as far as the efficiency of the application of this model is concerned. Although pricing policy is determined centrally, there is scope for adjustment and they can negotiate with local firms or groups in consultation with head office. Besides, establishing relationships with the local firms, as encouraged by the company, is an essential factor for attaining better performance. The Squire Hotel Group is facing a number of issues that are identified. While some of the team has come together and are providing their assigned portions of the class project, they still are not a cohesive, and functioning. Charles Harper explained My job is to try to get and maintain 100 per cent occupancy rates and keep costs within budget.
Elizabeth Dickens, the restaurant manager, explained:Questions1Evaluate the performance measures in place at the Squire Hotel Group. Although there are obstacles to change, managers should be the main facilitators and catalysts for change. The hotel was relatively small — 348 rooms and 21 floors. In April the business acquired The Preston Swallow, a 78-bedroom hotel in Samlesbury. There were many estimates whether Dr. They are trying to built an image in front of the customers that they are caring for every kind of person.
The weekend occupancy is quite low, with 30 percent occupancy, and most of the clients buying the weekend break packages. The citation provided is a guideline. The enablers essentially cover what the organizations and companies do while the results reflect what they achieve as a consequence. Overview of Key Issues and Root Causes Vacationers were upset with their hotel experience on the Island of Guam. If employees lack the right approach, they will find it hard to be friendly to customers and accept change without resistance. Charles Harper explained:The restaurant at the Squire Hotel in Oxford has 20 tables with a total seating capacity of 100.
The restaurant at the Oxford hotel has 20 tables and has a capacity of 100 seats. As a result, the company should focus on efforts of expansion, in order to make maximum use of the peak periods, which is also a guarantee of retaining customers, who will not lack a space at one given time. The total costs of the staff and food are reported on the weekly basis to the respective hotel manager. We also have the ideal settings and rooms for one-to-one meetings or company presentations. This is because the model, through its nine criteria, describes the key personnel, strategies and resources that should be used to ensure that it gets improved results.
This is based on the fact that some companies, especially in Europe, have made use of the model and have turned out to be successful. Kemmons Wilson: started the Holiday Inn chain in the early 1950s. The hotels are found in locations such as Warwick, Southport and Oxford. In the peak season we charge a premium on our rooms. The direction that the company intends to take, based on these results, will determine the strategy to apply. Companies need to make the most of their structured, semi-structured, and unstructured data, and the handling of that kind of information can be incredibly complex. Overlooking Lake Windermere, The Hydro Hotel is perfectly situated for both leisure and business guests now offering 78, en suite accommodation, which a third of our bedrooms and all the suites have been completely refurbished, free Wi-Fi, free parking, a restaurant, a bar and 24-hour room service.