Titan decided to promote Fastrack as an independent brand. The company becomes more reliable and more acceptances to the consumer because of its marketing mix. Television Commercials moved around Wedding Sets, Church Wedding, Home Comings, Honey Moon Couples, Diwali et cetera. It is not intended to illustrate either effective or ineffective handling of a management situation. Increasing occasions for use 3. Have you seen the new campaign of Titan? It is priced between Rs 4,000 and Rs 10,000. Titan prices its world watches which are compared equal to an international competitor like Calvin Klein.
They also takes some reasonably steps to improve the quality of life of the people of the areas in which they operates. Titan Raga — Hazel Collection Titan Raga has launched the Hazel collection, inspired by the hues of nature. Making the brand serious 4. It uses its resources in the best possible way. Most of them are brand conscious and very few of them frequently change brand. This indicates that they are looking forward for more innovative designs to be introduced by the company. The two new watches, called Venus and Fairy Dust, are available in yellow metal and bi-metal versions.
These tastes and preferences are not constant and change with time. It is that one characteristic that sets the service apart from competitors. Watch segment sales also grew by 17. Companies the marketing objectives is to increase in market share by 5%. Two flagship brands Sonata and Titan.
Titan Sonata Market skimming i. The allowance varies from one segment to another. This category of consumers wants to get the best thing at the best affordable price. This pyramid guided the strategy of Titan. A brand name represents the image, character and personality of a brand. The team has won 7 accreditations also. Though Titan has got more product collections, it should focus on introducing more varieties in already existing product collections.
Figure 15: Overall perception about Titan showrooms Figure 15: Overall perception about Titan showrooms Table No15: Overall perception about Titan showrooms 82 S. The import duties on watches are falling which makes the Indian market look attractive for the global majors like Casio, Swatch and Citizen. Market segmentation should be redone periodically because they change. This is the reason Sonata has launched Bandhan for married couples. The Company leveraged its manufacturing competencies and branched into Precision Engineering Products and Machine Building from 2003. A brand ambassador will help to make the watch a desirable accessory amongst women. Do you think the new advertisement is effective in inspiring consumers to have a new look everyday and be more in lives? Brands have become assets in their own right.
The minimum period of use was set as one year, as mentioned earlier, while the maximum period of use was determined. Jeyakodi was appointed as a director of the company. Most successful brand names would satisfy these criterions to quite an extent. Launched in 2009, there are almost 50 Helios Stores across the country and are expected to have 60 by the end of current fiscal. Premium segment: As in premium segment Titan is getting threats from reputed international brand such as Espirit, Swatch and Citizen. Titan gets advantages in the target market through innovative technology. Titan has set an example for the others for achieving phenomenal success within a very short period of time through a dynamic marketing strategy.
Marketers can use values and beliefs to segment the markets. For this question, multi-responses were received. Date: Signature of the guide Mr. Company profile Titan was established in 1984. Which of the following attributes you consider while purchasing the watches? Of Respondents 1 Campaign Not at all effective out of 25 - 2 Effective 16 3 Highly Effective 9 Survey Analysis: Rating of New Campaign The 50% of the respondents who have seen the new campaign were asked to rate it with respect to how effective the campaign is in inspiring consumers to have a new look everyday and be more in lives. Titan manufactures over 90 million watches across 30 countries and cumulative.
In addition, they represent low-risk opportunities for the manufacturer or service provider and they also represent reduced risk for the consumer. The tastes and preferences of the social class also change according to time. These stores range from apparels to footwear to lifestyle and the choices for any consumer stand endless. Titan Company can sponsor events similar to fashion shows. To widen base, Titan created new segments and increasingly focusing on segments individually. The range cost is between Rs.