Decentering translation marketing. Chapter 8 Solutions 2019-01-15

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International marketing (5)

decentering translation marketing

Parallel translation: two translators are used for the back translation 3. In Piaget's theory of cognitive development, the third stage is called Concrete Operational stage, where a child age 7-12 shows increased use of logic. When I was a child, I remember our family hovering around the television during the annual Miss Universe pageant because for at least that one night a year, we could be assured to see a person of Korean descent on the screen at least until she was eliminated, which always happened early on in every pageant, as opposed to the contestant from the United States, who always managed to end up in the top 5. But this kind of behavior as well as the determinants of the behavior is not necessarily shared by women elsewhere. For non-Koreans, the show seems to offer a winsome window into a cultural context they never or rarely have encountered. The final version prepared using this technique would be finally used for data collection.


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International Marketing, 5th Edition

decentering translation marketing

Poor people may illegally build shacks. The essays in this book, which generally have a historical slant, help push back the geographical and conceptual boundaries of the discipline. Despite their squabbles, this immigrant family demonstrates their love for one another in tangible ways; I cannot stop tears from welling up whenever Appa and Janet share the kinds of tender moments that were absent in my relationship with my dad, who expressed his love through sacrifice, not sentiment. Therefore, they need to ensure that the information derived from the marketing research should be understood by people from different countries. Determine sources of info to fulfill objectives 3. I tried to get them excited to watch when it premiered, but they innately felt the distinction between the fictional Huangs, a Taiwanese American family living in the 80s, and their own reality as Korean North Americans in the 21st century. Term Manifest Destiny Definition American belief that they were a chosen people ordained by God to create a model society.

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Translation of Decentering in English

decentering translation marketing

Measurement equivalence relates to establishing equivalence in terms of procedures used to measure concepts or attitudes. This can be used to verify that the first translation as of a marketing slogan, has the intended meaning for the targeted audience A method of translation, that is successive process of translation and retranslation of a document, such as a questionnaire, each time by a different translator. Term Import restrictions Definition Restrictions on the import of raw materials, machines and spare parts to force foreign companies to purchase from local industries. The French have been proven to resist innovations of any kind. But if part of their fees goes toward bribes this is considered to be unlawful Term Confiscation Definition The most sever political risk. Sampling equivalence Japanese tend to take a neutral point, so it is wise to avoid a scale with a neutral point in order to obtain useful information. But to a non-Korean ear, hearing any ethnic group centering its own identity so keenly may sound threatening.


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Translation of Decentering in English

decentering translation marketing

Ewing and his conniving, near-murderous clan of Dallas fame appeared way more functional than my own family, which is saying something. Mayfield writes in Christianity Today. Some might argue that this mentality is just another reflection of a narcissistic and selfie-driven generation. For example, when asked to choose between two lollipops, a child might choose based on how one flavor is better than the other even though the other is the same size and color. In a parallel-blind translation, the question is translated by several individuals independently, and their translated statements are then compared.

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décentrement

decentering translation marketing

But as someone who grew up watching The Brady Bunch and feeling such a disconnect between that idyllic family and my own, I can tell you that the implicit messages communicated by pop culture are real and lasting. The Korean Christian community in the show depicts pastoral leadership in a much more multiethnic and gender-equal way than I have ever seen in any actual Korean immigrant church. Term Parallel translation Definition More than two translators are used for the back translation the results are compared, differences discussed, and the most appropriate translation is selected Term Decentering Definition Successive process of translation and retranslation of a questionnaire, each time by a different translator. In case of any differences between both the questionnaires, the original questionnaire would be modified. This is because foreign moderators feel it necessary to allow the group to settle down and establish trust to build up the necessary comfort. The question was closed on 2013-06-16 13:54:08 based on peer agreement or, if there were too few peer comments, asker preference.

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decentering

decentering translation marketing

They illustrate how distinctive historical, social and philosophical contexts have shaped the ways in which translational acts are defined, performed, viewed, encouraged or suppressed in different linguistic communities. Was Columbus a terrorist or an illegal alien? Term Tax controls Definition When taxes are raised on imports without warning and normally against an agreement. Home, in an ideal world, is where you are seen and loved. Great reflections here and encouraging to read how touching and resonating this show is for Korean Americans. With back translation, the research question is translated by one translator and then translated back into the source language by another translator to determine any discrepancy. It encompasses religious duties and obligations as well as the secular aspect of law regulating human acts.

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International Marketing Chapter 8 Flashcards

decentering translation marketing

The unavailability of block statistics thus precludes meaningful stratification. Back translation refers to a questionnaire that was previously translated from one language to the other, and later on, it was translated back in the original language by second party. Unlike millions of fans around the world today who consume K-dramas by the hour, our boys have not seen Koreans dominating the small screen. Term Code Law Definition Based on an all-inclusive system of written rules of law. External validity, in contrast, is concerned with the generalization of research results to other populations. Does not mean the same thing either. Some cities have no street names, and houses have no numbers.

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Decentering (Decentration) definition

decentering translation marketing

Later on, the original questionnaire is compared with the last questionnaire having same language. Define the problem and state objectives 2. Several techniques can be used to accumulate primary data such as observation, surveys, and experimentation. The committee approach differs from the parallel-blind technique in the sense that the former permits committee members to discuss the research questions with one another during the translation. A random probe involves placing probes at random locations in both the source and translated question during pretesting in order to ensure that the respondents understand questions in the same way.

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The Decentering Power of Kim’s Convenience

decentering translation marketing

I never saw anyone like me, a second-generation Korean American, on television. Not as foreigners, not as visitors from the margins allowed in on occasion, but as equal and valued parts of the family. Seizing of a companies assets without payment Term Expropriation Definition Government seizes an investment but some reimbursement for assets is made Term Domestication Definition Host countries gradually cause the transfer of foreign investment to national control and ownership through a series of government decrees by mandating local ownership and greater national involvement in a companies management Term Exchange Controls Definition When a nation faces shortages of roreign exchange or there is a substantial amount of capital leaving the country, controls may be levied over all movements of capital, or selectively against the most politically vulnerable companies to conserve the supply of foreign exchange for the most essential uses. Translation Equivalence The research instrument has to be translated such that respondents in all countries involved in the study understand it. One of the logical processes that develops is that of Decentering. Translation Studies currently reflects the historiography and concerns of Anglo-American and European scholars, overlooking the full richness of translational activities and diverse discourses.


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Decentering Translation Studies: India and beyond

decentering translation marketing

There are several reasons for the difficulty. It gives them a voice. Term Islamic Law Definition Based on the interpretation of the Koran. In Piaget's theory of cognitive development, the third stage is called Concrete Operational stage, where a child age 7-12 shows increased use of logic. We ate mysterious foods, with no easy English translation, that I never saw on television, housed in glass jars in our refrigerator with pungent odors that escaped whenever we opened the door. The researchers conducting international marketing research needs to communicate information across cultural boundaries.

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